DisciplinesUnder one mark

One mark.
Four practices.

Sub-brands inherit the master wordmark unchanged. The work differs; the standard does not.

01 · Four PracticesStudio · Data · Secure · Labs
01ObeliskStudioOBK · STU

Product design & engineering.

Interfaces, and the systems beneath them, drawn and built by one team. Design and engineering answer to the same review.

  • Interfaces
  • Systems
  • Delivery
02ObeliskDataOBK · DAT

Data, analytics & applied AI.

Pipelines that stay honest, models that earn their place, and the decisions they inform. A number is a claim, and it has to hold up.

  • Pipelines
  • Models
  • Decisions
03ObeliskSecureOBK · SEC

Security, audit & compliance.

Reviewed before release, hardened after, evidenced throughout. The work is most noticed when it is absent.

  • Review
  • Hardening
  • Assurance
04ObeliskLabsOBK · LAB

Applied R&D & emerging technology.

Applied research and the prototypes that test it — SAGE among them, kept in-house. An idea earns a roadmap by working first.

  • Research
  • Prototypes
  • SAGE
02 · The SystemOne wordmark

The mark holds
the family together.

The wordmark is drawn once and never re-cut. Studio, Data, Secure, and Labs are not separate identities but the same mark under different work — the letters, the weight, the tracking held constant so the family reads as one hand.

Difference is carried by the descriptor, set in sans caps, and by a three-letter ticker that files each practice under the parent. Four operate today; others will take their names when the work is real, not before.

The registerFour operating
StudioOBK · STU·Operating
DataOBK · DAT·Operating
SecureOBK · SEC·Operating
LabsOBK · LAB·Operating
03 · TogetherOne firm

Four practices.
One firm.

The mark decides what stays constant. Which problem sits in front of us decides the rest.